https://www.instagram.com/reel/DDfTYTnTreC/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Format: 45-60 second Reel. Shot on-ground at a YP Club event.
A single member, mid-event, in a conversational interview format. The camera is handheld, the lighting is ambient (not studio), the energy is candid.
Four questions only:
**“What do you build?"
"What brought you to YP Club?"
"What is the best investment you made in your 20s?” —> This Question can always be changed according to the person
"What is the most valuable connection you have made here?"**
No branding or selling during the interview. Just the person, their answer, and the event atmosphere visible in the background.
This is social proof that does not feel like a testimonial. The candid format (handheld, ambient lighting, real event backdrop) signals authenticity, which directly counters the "cringe networking" stigma. The three-question structure ensures every interview delivers: credibility of the member, reason they chose YP Club, and a tangible outcome.
For the algorithm, this format drives watch-time retention because each answer creates a micro-curiosity loop.
For the viewer, it answers: "Are the people inside actually impressive?" If even one answer is compelling, the viewer shares it.