https://www.instagram.com/reel/DNTSDwYsx_u/ (this is the ideal way to edit this format)
Summary:
(Format is that creator is responding on what xyz thing is better than others and questions are being asked again n again.)
Why it works:
Because it keeps audience hooked to know which book/product will be next and how would that perform in comparison to this book/product.
A graphical game board overlay running rapid fire binary matchups while the talent answers in one or two words. The board takes one of two shapes. A champion ladder, where the winner of each pair stays on screen and faces the next challenger until one item has beaten everything, which is what the primary marketing books example does. Or a two column sort, where each new subject is stacked into an Overrated or Underrated column until the board is full, which is the football example the page marks as the ideal way to edit this.
The page's breakdown already covers the mechanism: the binary turns passive viewing into an active game, the pace keeps the brain busy just keeping up, and the visual stacking builds a board the viewer feels invested in completing. The board doing that work is the whole differentiator, since a low effort "this or that" without the overlay is a completely different and much weaker video.
The transcript is the smallest part of this format. Read the primary one on its own and it is a wall of repeated book titles with no sense that anything is accumulating, because the champion surviving round after round exists only in the graphics. Write it from the script alone and you'll get a list of pairs and none of the board.
One thing the examples make clear: the two shapes behave differently at the end. The ladder resolves to a single surviving item and can then be interrogated ("are you sponsored by Alex Hormozi?"), while the sort resolves to a full results board with no winner. Pick one before filming, because the payoff frame is different.