https://www.instagram.com/reel/DMqjP9XIUX4/?igsh=MWxuYW94Y3dxZnU5Nw==
https://vt.tiktok.com/ZSS1JyXEh/
simon squib with five guys
this guy showed the google office at the start…
https://www.instagram.com/reel/DKnM9eLB_KY/?igsh=MXhmdHA4bXI3MWlkdw==
She shows the actual symptoms
Format is to show ingredients and process of what you are doing, juts like he showed the whole thing instead of telling it verbally
Why it works: Visually entertaining and interesting enough to go along watching.
Open on the actual evidence and work through it in real time, holding the conclusion back until the final line. The receipt comes before the claim, so the viewer is watching verification rather than assertion. In these examples the evidence is a physical ingredient panel read out item by item, four real market leader and challenger brand pairs stacked in a row, the observable spread of Five Guys stores, and two symptoms fixed on a real person on camera.