A mental state where you're endlessly scrolling with **zero awareness**, **zero intention**, and **zero memory** of what you’ve seen.

You're not watching. You're not thinking. You're just…consuming, Mindlessly Scrolling.

Alternate Names: **NPC Mode™ / Power Saving Mode™**

Most people discover your content while stuck in Zombie Mode™ - a state of algorithmic hypnosis where attention is low, intention is gone, and everything blurs into the scroll.

That means most content isn’t ignored, it’s simply never fully seen. It’s missed, muted, or mindlessly swiped past.

But here’s the advantage:

We know they’re in Zombie Mode™.

And that gives us power because we can design content specifically to take advantage of it.

We don’t fight Zombie Mode™ we exploit it.

I came across a really cool interview the other day

Create Zombie Mode™ friendly content that makes them stay on your reel and not swipe past.

NETFLIX DOES THIS!!! They literally claimed this in an interview! - detailed doc available

How to get people out of zombie mode

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